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Do you have a marketing campaign with which you are particularly satisfied? Share your most creative and successful marketing of your co-operative advantage through this website and the MOCA activity network. |
"You must be the change you wish to see in the world."
Gandhi
"You can actually do better for yourself by being cooperative and altruistic than you can by selfishly refusing to cooperate with others. It's not that you do as well. You actually do better."
Helena Cronin,
London School of Economics
Marketing Our Co-operative
Advantage
Make MOCA work for you
By
making trust the central focus of its marketing, Coop Italia has made
its co-operative nature the mainsail driving its success. The standards
for these labels have been defined with member participation. Co-op
Italia sees its role as meeting member need not pushing product.
MOCA
Workshop
Bring a MOCA Workshop to your co-operative's annual meeting, association
conference, or any meeting where participants want to explore how
Marketing Our Co-operative Advantage can use the co-operative nature of
your business to power its success! Workshops can be custom designed to
fit your meeting needs from two hours to two days.
MOCA Materials (Click Here)
MOCA Conference Proceedings and the MOCA video help you open the door to
marketing your co-operative advantage and let you see how others have
created marketing campaigns. A great way to introduce your management,
staff or boards to MOCA.
MOCA Planning
We can help you plan The MOCA Transformation in marketing, education and
communication in your co-operative. Develop a MOCA vision and
implementation strategy through a MOCA Planning Process.
What Makes MOCA Work?
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