Participant Comments

"Best yet!!! Stimulating… Reaffirmed my commitment to relate the value of co-operation."
 

"Brilliant! Appropriately presented to be very viable for retailers."
 

"There were great ideas that came out of it."
 

"Informative, well organized, well presented."

Marketing Our Co-operative Advantage
 

MOCA--Marketing Our Co-operative Advantage

An exciting new approach to marketing and education in co-operatives. Leading edge ideas about how your co-operative or credit union can use its co-operative nature as its unique selling point. Global Co-operation and Cooperative Life have developed a program, including conferences, workshops, planning sessions and learning materials. Adopted as an official program of the National Co-operative Business Association, new products are just over the horizon.

Key Elements

• MOCA is founded on the belief that the cooperative nature of our businesses is our key asset and a source of value in market differentiation.

• MOCA is premised on the knowledge that cooperatives are of increasing value in a global world economy in which people are concerned about enhancing their influence over their economies, protecting the ecology that sustains life on our planet, enhancing democratic values, and fairly distributing wealth in our world.

• MOCA is based on the cooperative principles, especially the principle of education, and the belief that living and effectively communicating those values builds membership, increases sales, and strengthens the financial stability of the cooperative.

• MOCA is rooted in sound market research that shows people do value cooperatives and credit unions and the principles upon which they rest.

• MOCA celebrates marketing efforts that work, seeks to understand the challenges faced, and facilitates sharing the lessons learned across cooperative industry sectors.

• MOCA encourages the synergy that comes from cross sector marketing where different types of cooperatives and credit unions reinforce each other's marketing impact.

• MOCA encourages cooperatives to link their marketing, communications, education, and strategic planning efforts to ensure they focus on effectively communicating and consistently delivering the cooperative advantage to members and the general public.

"Unlike those big juice companies our idea of liquid assets is a little different. Florida's natural brand not from concentrate premium juice is made by a co-op of Florida growers whose only business is making juices. They own their land, their trees, their company. Of course, that means they do things a little differently from those big juice companies. But, it's a difference you can taste in every glass."

Citrus World